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How eSalesEdge Helps

eSalesEdge has been designed to suit the unique requirements of individuals and companies who market their products and services directly to the end customer. Most such companies employ a verbal/paper based system to record leads, assign them to appropriate sales executives, manage clients and monitor progress. Such practices have inherent weaknesses that lead to considerable inefficiencies in the business. Higher costs, lower revenues and dissatisfied customers are a natural consequence. Some of the problems of prevalent systems are highlighted below:

  • Huge quantity of data in paper form
  • Sub-optimal exploitation of sales opportunities
  • No single point source of all client/effort related information
  • Omissions in client management
  • Excessive dependence on individual sales executives for
  • client management
  • Considerable wastage of time in generating routine documents and communique's
  • No ongoing system of product review
  • No system of identifying selling expenses with clients and expenses
  • Improper sales executive performance evaluation
  • Absence of meaningful MIS


The sales force and customer management system, eSalesEdge is designed to remove these inefficiencies through effective monitoring and management of the sales and customer support efforts of the company with the purpose of increasing sales, reducing costs and enabling better customer relationship management. It operates as an efficient tool to help the organization to record and retain the knowledge gained by the sales force during client interactions. The sales executives are able to increase the productivity of their efforts through systematic recording. A vibrant warehouse of customer data is created that can be mined for analysis and forecasting to formulate more effective sales plans.

Key Benefits

  • 360 Degree View of Customer
  • Zero slippage in Customer/Prospect Management
  • Increase in Revenue
  • Reduction in Cost of Sales
  • Minimal ramp up time for New Sales Executives
  • Improved Collaboration between Sales and Support
  • Central Repository of Customer Information
  • More Effective Product and Sales Planning
  • Improve Monitoring of Employee Productivity

ESalesedge Platinum is completely enabled for interactive usage through mobile phones and other PDA devices having WAP/GPRS features. The user directly logs onto the eSalesEdge web application using the wireless device connected to the Internet. There is no need to download/upload or sync any data. The entire process of data retrieval, view, entry and updation occurs directly on the central web database. The mobile feature of eSalesEdge, therefore, gives the sales executives complete access to all information while on the move. There is zero waiting time and duplication of data entry. The following functions can be formed through a mobile device.

  • Access Client Contact Details
  • Enter New Clients
  • Submit Daily Activity Report
  • Access Lead Details
  • Update Lead Status
  • Record Interaction Details
  • View Sales Funnel
  • Close Sales







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eSalesEdge has been designed and developed by MindEdge Solutions.